Dealership customers can study the virtual car before viewing the actual ones on the showroom floor. Vince Courtenay reports.

Kia equips two of its dealerships in the upscale Gangnam district of Seoul with hologram display centres that enable customers to call up a full range of models, manipulate the colors, open the bonnet and boot and view the vehicles from all angles – without needing to step inside the dealership.

The theory is that the hologram display centers can show the customers every vehicle Kia offers, thereby, overcoming showroom size limitations many dealers face in high-priced buildings in Seoul and other cities.

It is not uncommon in crowded Korea for all manufacturers’ dealers to display only one or two vehicles on the showroom floor. This article first appeared in WardsAuto.

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