“The reality is that gas prices are not going to be down forever,” says American Honda’s Jeff Conrad. It’s not just that though. Steve Finlay reports.

Honda’s vision for electrified vehicles of the future must get past the reality that of 17.5 million vehicles sold in the US last year, 16.5M were powered by gasoline, today’s cheap fuel.

The Japanese automaker’s long-term goal is to make electrified vehicles two-thirds of its global sales by 2030. Jeff Conrad, American Honda’s senior vice-president-automotive division, realises the goal seems daunting, given current circumstances.

“This is challenging, especially in a market when gasoline is cheaper than bottled water,” he says at the New York International Auto Show, where Honda debuts plug-in hybrid and all-electric versions of its new Clarity sedan. They will join the hydrogen-fuel-cell Clarity that’s currently sold in California. This article first appeared in WardsAuto.

Autonomous Vehicle & ADAS Japan 2017

15 May 2017 - 16 May 2017, TOKYO, JAPAN

Autonomous Vehicle & ADAS Japan 2017 is an information and networking platform that brings together key stakeholders in the ADAS and autonomous value chain to discuss the biggest challenges, understand how the technology is evolving, and establish partnerships to enable the next phase of driving safety and autonomy.