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Telematics Update: Giving Consumers What They Really Want in the Connected Car

BMW, GM and NAVX have just been added to the speaker line-up for Content & Apps for Automotive Europe 2014 (April 8-9, Munich) to assess which smart mobility features are essential to consumers as the debate between entertainment and driving-centric apps rumbles on.

Traffic, Weather, Fuel Data to Springboard into the Revenue Generating Era for Telematics

Telematics Update: In the age of the connected car, feature redundancy is a problem that can now be tackled head on as OEMs can determine which features are being used and which are not.  According to Consumer Reports’ ‘2014 Car-Brand Perception Survey’, three-quarters of consumers that took part in the study stated that text-to-voice technology for texting and social networks in the car were largely unneeded and surplus to requirements.  Such findings suggest that OEMs and content providers should tailor their content offerings to ‘smart mobility’ features such as EV charge points, weather data and fuel prices; a topic that will discussed extensively at the Content and Apps for Automotive 2014 Conference in Munich in April (8-9).

Gareth Ragg, Project Director at Telematics Update commented, “Offering features that improves the user’s driving experience seems like a no-brainer but some OEMs and content providers seem to have shifted too far away from driving-centric apps and more towards the entertainment side of content.”  He continued, “For some developers, they need to get back to square one – the car’s primary aim is to get from A to B – and the efficiency of driving should always be on the forefront of their thoughts.  That’s why we have brought on board experts such as Dr. Johann Prenninger, Head of Field Data Analytics, BMW; Kenneth Malmberg, New Business Development, Global Connected Consumer, General Motors and Jean Cherbonnier, Co-Founder, NAVX to discuss this pressing strategy challenge at Content and Apps for Automotive Europe Conference and Exhibition 2014 in Munich (Hotel Kempinski) this April (8-9).”

At this very exciting time for the infotainment industry, Telematics Update will bring together 30+ expert speakers to discuss the crucial challenges of the IVI space, making the Content and Apps for Automotive Europe 2014 Conference the must attend event for all dedicated automotive infotainment professionals. The full agenda and speaker line-up can be found here: http://www.telematicsupdate.com/contenteu/

As well as the case for daily relevant content, c-level speakers will dissect key topics including:

· Create a Standout Automotive User Interface

· De-Bunk the In-Car App Store Myths

· Break Down ‘Big Data’ to Create Next-Gen Apps

· The Future of the Auto Operating System

· Alternative Platforms to Deliver Valued-Added Driving Services

· And more sessions addressing business model and content/app integration challenges

Speakers Recently Announced:

     · Dr. Johann Prenninger, Head of Field Data Analytics, BMW

     ·Siegfried Schuler, Director Connected Services Technical Sales Europe, Harman

     ·Kenneth Malmburg, New Business Development, Global Connected Consumer, General Motors

The full agenda and speaker line-up is available on the website:

http://www.telematicsupdate.com/contenteu/conference-agenda.php

Testimonials and Tributes from the Industry

Of Content and Apps for Automotive Europe 2014, a representative fromJohn Deere stated, “Most informative telematics conference I have been to.”

General Motorsadded: “Excellent conference. No sales pitch, non-stop intellectual debate on all important issues related to apps/contents in auto industry!”

Register your place at Content and Apps for Automotive Europe 2014

Registervia the secure link below by this Friday (14th February) to secure a €200 discount:

https://secure.telematicsupdate.com/contenteu/register.php

· Ticket prices will increase this Friday

· Limited discounted hotel rooms left

· Register while group booking discounts are still available

For press enquiries, please contact Ben Bathurst – bbathurst@telematicsupdate.com

About Telematics Update:

Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.

Contact:

Jack Palmer
Project Director | Telematics Update
7-9 Fashion Street, London, E1 6PX, UK
T: +44 (0) 20 7375 7572 (Global) / 1 800 814 3459 ext 7572 (USA Toll Free)
E: jpalmer@telematicsupdate.com

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