Video: BMW on the relaunch of ConnectedDrive
Simon Euringer, head of ConnectedDrive, BMW, on the relaunch of ConnectedDrive, and how it marks the beginning of “a new era” for BMW’s connected services.
In this video from Telematics Munich 2013, Simon Euringer, head of ConnectedDrive, BMW, talks to TU's Jan Stojaspal about the relaunch of ConnectedDrive, and how it marks the beginning of “a new era” for BMW’s connected services.
According to Euringer, giving customers greater freedom in what software they choose to install is essential. “Up to now, cars have traditionally been the way that they were on day one for the rest of their life, in [the] best case,” he says. “We add the pattern of a user being in control of the functionalities that [his] car has, the same way as you are in control when you buy a tablet computer by installing apps.”
According to Euringer, everybody wins. The customer has more control. And, for BMW, there is CRM value in having the customer revisiting his owner’s page and downloading new pieces of software. It also helps keep the car fresh, boosting its value when it comes to resell it, Euringer adds.
Finally, he touches on car OEMs transitioning from only making cars to also becoming service providers, and says he believes that people will pay for in-car content that adds real value.
Jan Stojaspal is the executive editor of Telematics Update.
For all the latest telematics trends, check out Telematics for Fleet Management Europe 2014 on March 12-13 in Amsterdam, The Netherlands, Content and Apps for Automotive Europe 2014 on April 8-9 in Munich, Germany, Insurance Telematics Europe 2014 on May 6-7 in London, Telematics India and South Asia 2014 on May 28-29 in Bangalore, India, Insurance Telematics Canada 2014 on May 28-29 in Toronto, Telematics Detroit 2014 on June 4-5 in Novi, Michigan, and V2X and Auto Safety USA 2014 on July 8-9 in Novi, Michigan.
For exclusive telematics business analysis and insight, check out TU’s reports: Telematics Connectivity Strategies Report 2013, The Automotive HMI Report 2013, Insurance Telematics Report 2013 and Fleet & Asset Management Report 2012.