NAVTEQ and Telefónica subsidiary, Maptel Networks, have signed an agreement that involves the joint marketing and development of high-quality mapping solutions and services for the Spanish market.
The agreement represents a milestone in the analytical map data sector, allowing a planning and marketing tool widely employed by the distribution, retail, banking, insurance, government and other sectors to be used with external computer systems and databases.
Maptel will focus on developing high-added-value mapping solutions and services, while NAVTEQ will step up its mapping output.
The agreement aims to allow Maptel to provide its customers with complete continuity, access to NAVTEQ’s extensive map data catalogue in 58 countries, and support for international expansion using innovative technology.
Maptel also plans to build on new added-value solutions developed by NAVTEQ, such as data inventories, aerial photography and 3D city maps.